the whitehouse: ads that add up

as i observed in an earlier posting, commercials are often much more satisfying and clever these days than the programs that bracket them. today’s posting shares the work of one company engaged in the creation of some superb, highly creative advertising.

the whitehouse is an american firm whose work has attracted clients including nike, greenpeace, coca cola, land rover and a wide array of other large firms who have obviously been taken with the incredibly rich visual imagery and technical astuteness of the whitehouse. it is difficult to tear your eyes away from their ads as they engage you in an unfolding process that, like any good cliffhanger, compels you to hang in for the climax which they adroitly wrap up with the message.

when you visit their site you will see a huge selection of their work is available to view. some of their work is available on youtube which as you already know, provides a grainier, grittier rendering of anything that is uploaded there. so i’ll share my top three here, but you should head over to the whitehouse post and see not only these but all the rest of their offerings as crystal clear as they were intended. now folks, when all is said and done it’s still a set of commercials you’re watching. but, it’s so close to art that it makes your time spent there well worthwhile.

coca cola - live is the truth



greenpeace breathe



geico - the wall.



visitors to the whitehouse post will notice a link entitled “other”. it contains clips from movie trailers as well as a lovely set of music videos incluyding this stunner featuring the music of sigur ros "glosoli"