le whif - common scents

i recently wrote about my chocolate experiences past and present, revealing to all the hitherto hinted at but fairly discrete relationship with my dark master - the cocoa bean. as a result of that, coming out of sorts, i thought i'd head out across the net to come up with something new and innovative in the world of chocolate.

i think you'll be astonished at what i've come up with.

the paris location of laboshop (which you have to see to believe) has just released an extraordinary product called le whif.

okay no pun intended but let's take a breather here - what's with the word whiff? in addition to being one of those words that i sometimes think about and wonder at its origin, the word "whiff" has many connotations. now, a sniffer is a sniffer no matter how beautiful . . . or handsome . . . you might be.

but if you have the money or merely the inclination, then in this instance "whiff" would describe the momentary experiencing of the smell of chocolate.

the smell of chocolate. that's it.

here's what i found at the site by way of explanation: "le whif is a revolutionary new way of eating chocolate - by breathing it! imagine, chocolate without the calories. be the first to try inhaled chocolate when le whif goes on sale later this month in four luscious flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate.

harvard professor david edwards, lead inventor of le whif, says: "over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals. it seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. we call it whiffing."

le whif is a terrific way to curb your appetite or to accompany a coffee, and edwards says inhaled chocolate is just the beginning. new culinary innovations that involve eating by breathing are being developed by the foodlab at le laboratoire, edwards' art and science innovation center in central paris."

hmmmmm. i dunno. very cool thinking and a cool product, but at ten euros (almost sixteen dollars canadian) i think i'll risk the weight gain and the sugar/caffeine spike for something i can feel in my mouth!!