virtual telematic city by hook

i recently came across a short clip in which the creation of a virtual world for a lexus marketing campaign has been captured in all its emerging digital glory. crafted by the caffeine-enthused folks at hook, the rendering took nine days and resulted in the creation of 1200 buildings, traffic, billboards, radio towers, bus stations, street lights, etc. the result is stunning and an extraordinary achievement.

to see the finished product then click on this link.